Club DNA: The Foundation of Sustainable Success
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The most successful clubs in modern football share something deeper than results: clarity of identity.
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A clearly defined playing DNA.
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A shared leadership philosophy.
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A culture that runs consistently from
academy to first team.
My work in football, focuses on helping clubs build and sustain exactly that.
Combining my experience in elite sport, together with over a decade of experience in the private sector, I work with clubs to design football structures that allow talent, coaches and leaders to perform at their best.
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The aim is long-term sporting success built on identity, alignment and culture — not short-term reactions.
Technical Director at SC Verl
​​As Technical Director at German third division club SC Verl, I am lucky enough part of the leadership group responsible for shaping one of the most remarkable stories in modern German professional football.
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Through clear identity, smart recruitment and strong cultural alignment, the club has established itself far beyond the expectations typically associated with its size and resources.
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The project demonstrated what can be achieved when:
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Football identity is clear
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Leadership is aligned
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Recruitment fits the playing philosophy
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Culture supports development and accountability
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AI purposefully implemented
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SC Verl remains a powerful example of how strategic clarity can allow clubs to punch far above their weight.
UEFA A-Licence Holder
Work Experience
June 2025 - Present
July 2023 - June 2025
December 2020 - June 2023
Technical Director, SC Verl.
Oversee the club’s football identity and long-term sporting strategy, aligning recruitment, academy development, and first-team philosophy. Focus on establishing a clear playing DNA that allows the club to compete far beyond its structural and financial scale.
Head of Performance, SC Verl
Designed and implemented the club’s player pathway model, grounded in sports science and evidence-based performance principles, creating a clear progression from academy to senior football.
Assistant Coach, SC Verl U21
Member of the coaching staff that guided the team from Division 7 to Division 5 in three years, while helping develop several players who have since moved on to higher levels of the game.
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